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Put Your Eyes on the Best Tips, Tools, and Techniques for the Smartest Ways on How to Price Art & Project Your Annual Income Here


Watch this 56-second video to learn about this pay what you want offer!

The moment you make a mistake in pricing, you’re eating into your reputation or your profits. – Katharine Paine

Tools for Making Smart, Profitable Business Decisions

Properly pricing your art helps to guide your art business with clarity and sanity. You will find it all comes together when you can with confidence:

  • Accurately price your art, and 
  • Make realistic annual sales and income projections 

The knowledge you are making informed choices about your business and marketing puts you on the path to increased sales and lower stress. Access to the right information gives you a competitive edge that significantly boosts your odds of success as an art entrepreneur.

When you total up the ebooks, resources, and course content, the value far exceeds the $40 full price of the course. Altogether, the practical art pricing and art career advice you receive is priceless.




Pricing Formula Calculators

Includes formulas for the most popular art pricing options

  • Square Inch x Dollar Calculator
  • Hourly Wage x Hours Spent + Expenses Calculator
  • Linear Width + Height x Multiplier Calculator 
Popular art pricing formulas


Annual Income, Sales, & Pricing Calculator

Use it to run projections for any of these scenarios and more. Click the calculator image to see how it works. 

  • Minimum price per piece to hit a desired income
  • Adjust the number of pieces you need to sell to earn a desired income 
  • Annual income after taxes 
  • Monthly ongoing business expenses annualized 
  • Annual business and marketing expenses 
  • Annual miscellaneous expenses
Artists Annual Income & Pricing Calculator


Email Subscriber to Sales Ratio Calculator

Dial-in the number of email subscribers needed to hit your goals

Determine the size of the list you need to fulfill your goals for sales online and through email. Knowing the list size you need makes planning and budgeting to hit that mark easier and faster.

How many subscribers do you need


Related Bonus Content

You get two very helpful ebooks on how to price art, plus a curated array of articles, links, useful resources, and other valuable bonus content.

Bonuses include a free copy of both my How to Price Digital Fine Art Prints and How to Price Art ebooks. Also you get many insightful resources on how to price art, useful links, and articles. Updated frequently. 

How to Price Digital Fine Art Prints & How to Price Art ebooks


Pay What You Want Offer

Use this unique offer to get the course, the calculators and bonus content. Pay what you want.

The regular full price for the course is $40. With this offer, you pay what you want to get the course. There is a $10 minimum. Offer only available on this site. 

When you total up the ebooks, resources, and course content, the value far exceeds the $40 full price of the course. Altogether, the practical art pricing and art career advice you receive is priceless.


Whether you have a quesiton or want to get started right away, we’ve got you. We may be busy, but we’ll get back to you within 24 hours. 

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Artist's Annual Income & Sales Projection Calculator

Watch this animated gif to see how you can project sales, prices, and income using this tool. Give it a few seconds to load. You can use this tool for a variety of income, pricing, and sales scenarios. 

30 Years Pro Art Business Experience

Barney Davey is the course creator and marketer. He began advising artists in 1988.

About Barney Davey

Barney Davey

Hi! I’m Barney Davey. If you are an artist, photographer, or work as an entrepreneur creative field, I can help you create a prosperous career.  

Since 1988, thousands of artists have sought my advice for new ways to boost their careers. They trust my books, blog posts, workshops, online training, and consulting to help them get ahead.  

Get 30 years of experience. 

I began advising artists in 1988 when I joined Decor magazine and the Decor Expo trade shows as a marketing executive. The shows and magazine were most influential in the retail art business in their time.  

Before its demise due to the internet, for 135 years, Decor was in the business of helping artists, galleries, and picture framers. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S. 

As a result of my extensive contacts and producing or attending more than 200 fine art tradeshows, I got to know many of the industry’s most successful artists. Hanging out with them at shows and serving a large, active clientele of prospersous artists and publishers gave me a unique chance to observe their best marketing practices.  

Experience pays off for my artist followers and me.  

Now, I share my insights and experiences with thousands of artists. They use my knowledge and marketing savvy to find collectors, sell more art and operate a profitable business.  

I am the author of six bestselling art marketing books:  

  • Straight Advice: How to Market Art Online
  • Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career  
  • How to Sell Art to Interior Designers  
  • The Zen of Selling Art  
  • How to Profit from the Art Print Market  
  • How to Price Digital Fine Art Prints - You'll receive the ebook version as a bonus for joining!  
Five books in Top Ten Business of Art List

These books have an ongoing impact in the marketplace. Here is a screenshot from the Amazon Kindle top 100 “Business of Art” list. It shows five of my books listed in the top 10 on the list all at once.

That's a unique accomplishment that I'm proud to point out. Some of these books were a few years old when this happened. I like to say results like these prove my advice is evergreen.

Artists Hone Their Marketing Skills with Me 

You will find my growing catalog of online training for artists at Check out my Art Marketing News blog. It has more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News. 

I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.

My articles have been published in Art World News, Art Business News, Professional Artist, and The Artist’s Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for The Artist’s Magazine. 

I have been featured in, written for or worked with these industry leading media companies, and more.

Barney Davey As Seen In & Worked For


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